experience, scope, and technical range.

Senior Software Engineer (Frontend), IC5 Lead

AI-driven UX and scalable frontend systems

• Spearheaded AI-driven UX features translating ML insights into product experiences used by 500k+ end users across enterprise customers.
• Designed and scaled a modular React component library adopted across 5 product teams, reducing new feature development time by 35%.
• Partnered with product, design, and engineering to define user flows and deliver scalable frontend architecture.

Senior Software Engineer, UX Feature Lead

Global commerce platform and rider-first UX

• Led UX-driven feature development for specialized.com, a global e-commerce platform serving 20M+ users.
• Owned wayfinding improvements that delivered 24% conversion uplift and 12% revenue impact through iterative A/B testing.
• Contributed to the re-platforming of the brand’s website to Next.js, improving performance and scalability through ISR and a GraphQL-based data layer.
• Strengthened alignment between the design system and the UI toolkit by expanding reusable components and improving collaboration between design and engineering.

Senior Software Engineer, Component Library Lead

Booking and CMS tooling for multi-sided workflows

• Led development of a booking platform for a major music-industry client, focused on intuitive user flows and scalable frontend architecture.
• Improved booking performance by implementing code splitting and lazy loading, reducing initial load times by 45%.
• Implemented a CMS to streamline content updates and enable faster iteration across product and marketing teams.

Fullstack Software Engineer

Headless commerce and data-rich product tooling

• Built a data-rich analytics dashboard used by 20+ e-commerce brands to support reporting, data exploration, and OKR-driven insights.
• Developed reusable React and TypeScript components with D3.js to support interactive data visualization and analytics workflows.
• Contributed to RESTful services using Koa.js and Kafka for data aggregation, with robust testing using Cypress and Cucumber.

Frontend Software Engineer

Human-centered admin tooling and production React systems

• Co-designed and built a user-centric admin platform as both designer and frontend engineer within a small cross-functional product team.
• Created low- and high-fidelity prototypes and translated them into production-ready React components, reducing design-to-development handoff time by 30%.
• Implemented Redux and Redux Thunk to support predictable state management and reliable data flows.