Sara Keyser • Senior Software Engineer / UX Lead
case studies shaped through strategy, systems, and delivery.
Case studies shaped through strategy, systems, and delivery across UX architecture, design systems, frontend implementation, and product execution. The strongest walkthroughs start with Complete Your Ride, then move through Continue Shopping, UX Wayfinding, and broader Specialized platform highlights.
Complete Your Ride
A case study on reframing accessory attachment as a guided rider journey, using KPI alignment, concept exploration, and competitor analysis to shape a live commerce feature.
Continue Shopping Persistence UX
Designing a wayfinding system that remembers the last viewed product so riders can resume shopping without repeating deep navigation steps.
UX Wayfinding
A UX case study on reframing bike discovery for a complex global catalog through a scalable wayfinding carousel shipped to the homepage and nearly 50 PLPs.
Specialized Experience Highlights
An overview of the Specialized platform work spanning rider-first navigation, Next.js platform modernization, editorial storytelling, and a stronger design-system-to-delivery pipeline.