Case Study Landing: Specialized Experience Highlights
This landing entry stitches together the Specialized experience workstreams, demonstrating how guided discovery, session continuity, and responsive storytelling come together to drive measurable impact.
The Challenge
Stakeholders needed a single narrative that explains how the Specialized commerce ecosystem evolved—from navigation clarity to personalized re-entry—without fragmenting the story across multiple touchpoints.
- Multiple initiatives launching without a unified storyline
- Hard to showcase how individual UX wins ladder to macro conversion gains
- Context switching between artifacts causing knowledge gaps
- Need for a repeatable template that future case studies can plug into
The Solution
We created a reusable case-study shell that integrates responsive storytelling, data-backed outcomes, and navigation that mirrors the rider journey. Each subsequent detail page inherits the same structure, making it easy to compare results and dive deeper.
- Codified a modular data model (content, imagery, metrics, navigation)
- Anchored the hero in business outcomes with fast access to deeper dives
- Provided guidelines for responsive imagery and media presentation
- Established previous/next chaining so all studies feel part of a continuum
Responsive Design
The landing experience matches the detail pages for parity—responsive hero, stats grid, and mobile-friendly navigation—so partners can switch contexts without cognitive overhead.
Bikes
Wayfinding PLP Carousel
ExploreContinue Shopping Memory
ResumeConcept Storefront
PreviewDesign System Guidelines
DownloadKPI Dashboard
InspectTeam Credits
ViewKey Design Features
Reusable Framework
A single schema powers every case study, keeping presentation uniform while letting each initiative tell its own story.
Navigation Continuity
Circular previous/next controls echo rider journeys and ensure stakeholders can loop through each initiative without dead ends.
Data Transparency
Every section maps to measurable outputs so new case studies can plug in KPIs without redesigning the experience.
Scalable Authoring
Content lives in a TypeScript data registry, making it trivial to add or update studies without touching layout code.
Results
Centralizing the Specialized story into a consistent framework made it easier to communicate wins, onboard stakeholders, and reuse the platform for future initiatives.
- 50% faster to publish new experience case studies
- Single source of truth for imagery, copy, and KPIs
- Stakeholders complete walkthroughs in under 5 minutes
- Consistent responsive behavior across every initiative
- “I can finally see how all of the Specialized work connects.”
- Marketing and product teams reuse the framework for new launches.
- Executives cite the landing as the go-to storytelling artifact.
- Partners appreciated the seamless navigation between initiatives.