Continue Shopping: Memory-Driven Wayfinding for Specialized
We introduced a persistent “Continue Shopping” module that stores the rider’s last viewed bike in session storage, allowing instant return to context even after exploring other categories. The treatment shortens rediscovery time and supports higher intent sessions.
The Challenge
User story: As a rider returning to the site I want to be presented with a path back to the product I was previously viewing, so that I can quickly and easily resume my previous journey and make a purchase. Riders frequently lost the trail to the bikes they had vetted. After drilling deep into a PDP, navigating back through the full taxonomy created cognitive overload and abandoned sessions. Without a memory of the last touchpoint, high intent shoppers were forced to restart the filtering journey.
- Session context reset after leaving a PDP
- Fragmented navigation patterns across desktop and mobile
- Limited visibility to previously configured builds
- Competitive platforms offering persistent carts and recently viewed modules
- Assumption: introducing additional prompts must not distract or frustrate riders
The Solution
We instrumented a session-based persistence layer that listens for PDP impressions and stores the featured build in browser session storage. A responsive ‘Continue Shopping’ rail promotes the last viewed bike with configuration metadata, offering direct access from any category surface.
- Session storage module captures bike ID, imagery, pricing, and filter state
- Context card injected into hero and filter strip breakpoints
- One-tap return CTA respecting previously applied filters
- Guardrails for privacy and graceful expiry between sessions
- Modal behaviors modeled on the winning AB test to preserve consistency
Responsive Design
The module adapts its hierarchy across viewport sizes. Desktop surfaces a landscape card with copy and action buttons; mobile collapses into a sticky drawer with quick re-entry.
Bikes
Last Viewed: Turbo Levo SL
ResumableAlternate: Stumpjumper EVO
SuggestedAccessory Bundle
Add-onSave to Account
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Copy LinkClear Continue Shopping
ResetKey Design Features
Session Intelligence
Client-side session storage schemas capture PDP context, rider fit data, and filter state, enabling frictionless rehydration on return.
Cross-Viewport Wayfinding
Modular component variants ensure the continue shopping entry point is discoverable on desktop hero rails and mobile sticky utilities.
Engineering Observability
Event instrumentation tracks return-to-PDP funnels, expiration events, and opt-outs to monitor privacy compliance and effectiveness.
Acceptance Criteria Alignment
Designs adhere to brand standards, cover all locales, avoid clashes with existing modals, and provide engineering-ready specs matching the successful AB test behaviors.
Results
By embedding contextual memory directly in the browsing experience, riders reclaimed the bikes they cared about faster and converted with higher confidence. The experience lowered navigation thrash and improved downstream accessory attachment.
- 65% reduction in redundant category traversals
- 19% uplift in return-to-PDP conversion
- 34 sec decrease in time to resume evaluation
- 12% increase in multi-product cart creation
- “I never lost the bike I liked—this feels like a concierge.”
- Product teams gained visibility through session analytics dashboards.
- CX reported fewer tickets about ‘lost’ builds during comparison.
- Stakeholders cited the module as a core personalization win.
- Design and engineering teams validated the solution met acceptance criteria and could be implemented without modal conflicts.